Neonode Multisensing® touch technologies > Newsroom > Neonode signs new AirBar distributor agreement with New Age Synnex for North America and are evaluating strategic options for the AirBar business

Neonode signs new AirBar distributor agreement with New Age Synnex for North America and are evaluating strategic options for the AirBar business

Published October 4, 2017 in Press release

STOCKHOLM, SWEDEN – October 4, 2017 – Neonode Inc. (NASDAQ: NEON), the Optical Interactive Sensing Technology Company, today announced that it has signed a distribution agreement for AirBar® with New Age Synnex, the leading distributor of consumer electronics products into the North American retail channel. Synnex focuses on the retail segment which is important for the AirBar market strategy. Ingram Micro remains an integral part of the AirBar distribution strategy.  AirBar is now available as a point of purchase accessory option on the Dell.com configurator for the Inspiron 3000 range of non-touch laptops.

“AirBar will be given greater prominence with in-store promotions during the Halloween, Cyber Week, Black Friday, and Holiday buying seasons. The promotional and selling activities will be for AirBar as a stand-alone device and bundled with the leading PC OEMs notebooks”, said Mr. Remo Behdasht, SVP AirBar devices.

“Neonode is evaluating several strategic options for the AirBar business to ensure that AirBar is given the full resources, and opportunity to bring to fruition the success it deserves”, said Thomas Eriksson, CEO of Neonode.

About Neonode

Neonode Inc. (NASDAQ:NEON) develops and licenses optical interactive sensing technologies. Neonode’s patented optical interactive sensing technology is developed for a wide range of devices like automotive systems, printers, PC devices, monitors, mobile phones, tablets and e-readers.

NEONODE, the NEONODE Logo and AIRBAR are trademarks of Neonode Inc. registered in the United States and other countries. All other trademarks are the property of their respective owners.

For more information please visit www.neonode.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These include, but are not limited to, statements relating to financial strategy and growth, the annual meeting of stockholders, and a dual listing of common stock. These also include, but are not limited to, statements relating expectations, future performance or future events, and product cost, performance, and functionality matters. These statements are based on current assumptions, expectations and information available to Neonode management and involve a number of known and unknown risks, uncertainties and other factors that may cause Neonode’s actual results, levels of activity, performance or achievements to be materially different from any expressed or implied by these forward-looking statements.

These risks, uncertainties, and factors are discussed under “Risk Factors” and elsewhere in Neonode’s public filings with the U.S. Securities and Exchange Commission (the ”SEC”) from time to time, including Neonode’s annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. You are advised to carefully consider these various risks, uncertainties and other factors. Although Neonode management believes that the forward-looking statements contained in this press release are reasonable, it can give no assurance that its expectations will be fulfilled. Forward-looking statements are made as of today’s date, and Neonode undertakes no duty to update or revise them.

Additional Information

In connection with its annual meeting of stockholders, Neonode intends to file with a proxy statement with the SEC. Neonode stockholders and other interested persons are advised to read the proxy statement when available as it will contain important information about Neonode and the proposals to be submitted at its annual meeting. Stockholders can also obtain copies of the proxy statement when available, and other documents filed with the SEC, without charge, at the SEC’s web site at www.sec.gov, or by directing a request to Neonode at Storgatan 23C, 11455, Stockholm, Sweden or by calling 46 (0) 8 667 17 17. Neonode and its directors and executive officers may be deemed to be participants in the solicitation of proxies in connection with the annual meeting. Information regarding the interests of these directors and executive officers will be included in the proxy statement when available. Additional information regarding Neonode’s directors and executive officers is included in Neonode’s Annual Report on Form 10-K for the year ended December 31, 2016, which is available free of charge at the SEC web site at www.sec.gov and at the address described above.

For more information, please contact:

Investor Relations:

David Brunton

Email: david.brunton@neonode.com

CFO

Lars Lindqvist

E-mail: lars.lindqvist@neonode.com

© 2017, Neonode Inc. All rights reserved. Neonode is a registered trademark of Neonode Inc.