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Executive Management

Urban Forssell

CEO

Prior to joining Neonode in 2020, Dr. Forssell has between 2013 and 2019 served as a Vice President and between 2011 and 2013 as a General Manager at Öhlins Racing AB. His positions at Öhlins Racing have included responsibility for sales and marketing of MC and Automotive suspension systems, research and development, and quality assurance. Before joining Öhlins Racing, Dr. Forssell served as Manager at Autoliv Electronics AB between 2010 and 2011 and President and Chief Executive Officer at NIRA Dynamics AB between 2001 and 2010.

Dr. Forssell has a Ph. D. in Automatic Control and a M.Sc. in Applied Physics and Electrical Engineering, both from Linköping University in Sweden.

Maria Ek

CFO

Prior to joining Neonode in 2019, Ms. Ek has previously served as corporate controller at Neonode since December 2018. Prior to joining our company, Ms. Ek served as Global Head of Accounting for Digital Route AB between 2014 and 2018. Before that, she served as Group Financial Manager and in other finance capacities at 24 Mobile Advertising Solutions AB between 2010 and 2014. Ms. Ek additionally has held various financial and accounting positions at media, biotechnology, and professional organizations.

Ms. Ek has a Degree of Bachelor of Science in Business Administration and Economics from the University of Stockholm, Sweden.

Ulf Mårtensson

EVP Operations

Mr. Mårtensson joined Neonode in 2012 and has over 35 years of managerial experience in Director, VP and C-roles from a wide range of industrial companies like Boliden, Ericsson, and others. The main content in these roles has been product and technology development as well as supply chain management and manufacturing, with the goal to bring new solutions and products to the market. Mr. Mårtensson also brings an extensive experience in the areas of Legal and IT.

Mr. Mårtensson has a B.Sc. degree in Chemistry from the University of Umeå, Sweden.

Jonas Wærn

VP Sales EMEA

Mr. Wærn joined Neonode in 2020 and has spent 20+ years in the semiconductor and technology industries focusing on international B2B sales. He has built sales organizations, been in charge of teams driving demand and product portfolios all over the world.

Mr. Wærn served as Scandinavian Sales Manager for Linear Technology between 2011 and 2016. After that, he served as Nordic & Baltic Sales Director for Future Electronics and the past couple of years he has assisted start-ups within as diverse areas as: hunting, preservation as well as referral marketing for the live experience industry.

Mr. Wærn has a M. Sc. in Finance and Business Administration from the University of Stockholm, Sweden, and a M. Sc. in International Marketing Management from École Supérieure des Sciences Économiques et Commerciales (ESSEC) in Paris, France.

Johan Swartz

VP Sales APAC

Prior to joining Neonode in 2020, Mr. Swartz served as Director and Head of Sales for Japan and South Asia at Fingerprint Cards AB between 2017 and 2020. Before this Johan held several sales management positions at Ericsson AB, most recently as Head of Sales and Business Management, North East Asia for Business Unit Support Solutions between 2011 and 2016.

Mr. Swartz has double B.Sc. degrees in Business Administration and East Asian Studies from the University of Stockholm, Sweden.

Anthony Uhrick

VP Sales AMER

Mr. Uhrick joined Neonode in 2021 and is an industry veteran with over 20 years’ experience in the touch screen industry developing business for early market leaders such as 3M Touch Systems, Planar, and Smart Technologies. His career has focused on emerging interactive technology with extensive experience providing strategic and tactical leadership in developing new markets, creating partner relationships, managing product promotion and launches, and sales channel development.

Mr. Uhrick holds a B.Sc. in Business Administration and Finance from California State University, Northridge and a M.Sc. in Environmental Science from Loyola Marymount University in Los Angeles, California.

Atsushi Ishii

VP Engineering

Prior to joining Neonode in 2020, Mr. Ishii served as VP & Head of Engineering at Excillum AB between 2019 and 2020. At Excillum Mr. Ishii oversaw the development and engineering work of cutting-edge X-ray sources.. Prior to joining Excillum, Atsushi has served as R&D Director at FLIR Systems AB from 2015 to 2019. Before this he was Manager for R&D Mechatronics at Öhlins Racing AB, a company he joined in 2003.

Mr. Ishii has an M.Sc. in Mechatronics Engineering from KTH in Stockholm, Sweden, has completed an Executive program in Industrial Management at KTH Executive in Stockholm, Sweden, and has an MBA from BTH in Karlskrona, Sweden.