Neonode Multisensing® touch technologies > Newsroom > Neonode Announces Design Win with Global Mobile Phone OEM

Neonode Announces Design Win with Global Mobile Phone OEM

Published February 11, 2011 in Press release

STOCKHOLM, Sweden, February 11, 2011 – Neonode, Inc. (NEON.OB), the Swedish optical touchscreen
technology Company, today announced a design win with one of the global mobile phone manufacturers who is
currently integrating Neonode’s zForce ® optical touch screen solution into Android based mobile phones. Products
in the mobile phone category must have a projected annual sales volume of at least 1 million units to qualify as a
Neonode design win. A design win is an important step towards a commercial device in production, but it doesn’t
necessarily mean that the design win product will be mass produced.

“With our new low cost, low power consumption zForce alwaysON touch solution we offer a very compelling
business case for manufacturers of smart phones and feature phones in the high volume segment. We’re happy to
announce our first design win in the mobile phone space.” said Thomas Eriksson, CEO.

Neonode’s patented touch screen technology, zForce®, supports high resolution pen writing in combination with
finger navigation including gestures, multi-touch, sweeps and much more. Unlike resistive and capacitive touch
screens, zForce® touch screens have no overlay on top of the display window and provide a 100% clear viewing
experience, free from reflection and parallax effects . Neonode’s touch solution for portable devices is many times
more cost effective than any other high performance touch solution in the market today and is the only viable touch
screen solution that will operate on the new revolutionary reflective display panels that will offer paper-like reading
experience in almost any ambient lighting condition while greatly reducing power consumption. Neonode signed
customer contracts with Sony Corporation and other global OEM’s. zForce® is currently being integrated into a
variety of mobile phones, eReaders, mobile internet and tablet PC devices.

For more information, please visit www.neonode.com

About Neonode Inc
Neonode Inc is the leading provider of optical touch screen solutions for hand-held and small to midsize devices.
Neonode is offering software licenses and engineering design services that enable companies to make high
functionality touch screens at a low cost. zForce ® is the name of Neonode’s proprietary patented touch screen
technology. Neonode Inc is listed on the OTCBB under the symbol NEON.OB. Neonode is a trademark and
zForce® is a registered trademark of Neonode Inc. All other trademarks are the property of their respective owners.

Forward-Looking Statements
This news release contains certain forward-looking statements that involve risks and uncertainties, including
statements regarding future products and technology developments. Such statements are only predictions and the
company’s actual results may differ materially from those anticipated in these forward-looking statements. Factors
that may cause such differences include, but are not limited to, the ability of Neonode to develop and sell new
products and technologies. These factors and others are more fully discussed in the documents the company files
from time to time with the Securities and Exchange Commission, particularly, the company’s most recent Form 10-
K and Form 10-Q. Neonode and the Neonode logo are registered trademarks of Neonode Inc.

For more information please contact:

Thomas Eriksson, CEO
thomas.eriksson@neonode.com
Tel: +46 8 667 17 17
Mobile: +46 708 521 337

David Brunton, CFO
david.brunton@neonode.com
+1 925 768 0620