Neonode Multisensing® touch technologies > Newsroom > Neonode Launches e-Book Touchscreen Platform

Neonode Launches e-Book Touchscreen Platform

Published January 28, 2010 in News

STOCKHOLM, Sweden, January 28, 2010 – Neonode, Inc. (NEON.OB), the Swedish Optical Touchscreen
Technology Company, today announced the launch of zBook a new low cost touch screen reference design for
e-book readers. zBook is the latest in a series of new innovative products based on the Company’s patented
touchscreen technology, zForce. The zBook reference design is aimed squarely at companies who develop and sell
e-book readers that require 100% transparent touch windows, finger and stylus input and multi-touch functionality.

“Electronic ink and reflective thin film transistor (TFT) liquid crystal display (LCD) panels with no backlight used
in e-book readers need a 100 % transparent touch solution to achieve the desired “paper like” reading experience.
Current touch solutions like resistive and capacitive reduce the brightness and contrast of the display and have a
negative impact on the user experience. Our new e-book touch screen platform, zBook, fulfills the need for both
consumers and manufacturers and will usher in a new era of e-books using full featured touchscreen applications.”
said Thomas Eriksson, CEO of Neonode Technology AB.

Neonode delivers a touch solution that is many times more cost effective than any other high performance touch
solution in the market today. Our zForce technology incorporates all functionality and performance features from
traditional touch solutions like resistive and capacitive. zForce supports high resolution pen input, multi-finger
touch, gestures like zooming combined with superior picture quality. zForce is currently being integrated into
products such as mobile phones, mobile internet devices, e-books, digital picture frames and tablet PC’s.

Please visit our web site at www.neonode.com or contact

Thomas Eriksson, CEO, Neonode Technologies AB
Linnegatan 89
SE-115 23 Stockholm
Sweden
Tel: +46 (0)8 667 17 17
E-mail: sales@neonode.com

About Neonode Technologies AB.
Neonode Inc is the leading provider of optical touch screen solutions for hand-held and small to midsize devices.
Neonode is offering software licenses and engineering design services that enable companies to make high
functionality touch screens at a low cost. zForce is the name of Neonode’s proprietary patented touch screen
technology. Neonode Technologies AB, a wholly owned subsidiary of Neonode, Inc., has its base in Stockholm,
Sweden. Neonode Inc is listed on the OTCBB under the symbol NEON.OB.

Forward-Looking Statements
This news release contains certain forward-looking statements that involve risks and uncertainties, including
statements regarding future products and technology developments. Such statements are only predictions and the
company’s actual results may differ materially from those anticipated in these forward-looking statements. Factors
that may cause such differences include, but are not limited to, the ability of Neonode to develop and sell new
products and technologies. These factors and others are more fully discussed in the documents the company files
from time to time with the Securities and Exchange Commission, particularly, the company’s most recent Form 10-
K and Form 10-Q. Neonode and the Neonode logo are registered trademarks of Neonode Inc.